A vigorous marketing campaign shouting out their theme ‘Fight for No 1’ has already kick-started. Analyses of the matches before and after will also be on the lines of ‘Fight for No 1’. The last time India faced Australia, the guests were left sour-faced with a 4-0 defeat in a test series and that series was promoted as ‘Asli Test Baki Hai.
With Hindi presentation (graphics + commentary + pre & post match shows) series will be shown on Star Cricket while English presentation will be on ESPN and Star Cricket HD. At the same time live streaming will be happening on their website www.starsports.com which will carry replays and highlights as well as content not shown on TV.
“As a broadcaster, we will ensure a world class telecast so that fans enjoy this high intensity contest, it is the mother of all series. 7 ODIs and a T20 against Australia during the Diwali season surely make it a really big series for us. India-Australia contests have always generated lots of interest amongst Cricket fans in the country” says Star Sports Network COO Vijay Rajput.
“Moreover, India’s national team has not been in action for close to two months now and fans would be eager to see them in action again.” adds Rajput.
The bids that were made to BCCI were for just two series: India-Australia and India-West Indies but Star Sports Network ended up bagging the rights for the whole 2013-14 season. Apart from India international matches Star Sports Network will also air domestic cricket tournaments Duleep Trophy and Ranji Trophy in Hindi and English.
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